The OMR festival - experience innovation

In May 2023, the most innovative minds from the digital and marketing scene gathered at the OMR in Hamburg. The Sparkassen-Finanzgruppe made its debut with a premium booth, which we, Display Vision International GmbH, realized based on the design by Schmidhuber Brand Experience GmbH. The focus was on the iconic red "S" and the "Generation Sparkasse." Visitors were taken on an interactive journey, experiencing areas that intentionally broke away from the typical Sparkassen clichés. A design highlight of the booth was the floating Sparkassen logo, made up of over 180 red-painted piggy banks.