Hearing Perfected – Four Brands, One Booth, One Vision

For the joint booth of Advanced Bionics, Audia, bruckhoff, and Sennheiser at EUHA Hannover 2024, we had the privilege of developing and realizing a visionary design. This project, which we won in a competitive pitch, united four brands of the Sonova Group under an innovative concept that made the fascination of hearing tangible.

The design transformed the concept of sound waves into an iconic visual canopy composed of 14 wave-shaped textile elements suspended from the hall ceiling. This lightweight, harmoniously flowing ceiling sculpture visually connected the brands and created a calming atmosphere inspired by the dynamics of overlapping and spreading sound waves. The "Wave" provided strong visibility across the exhibition hall, combining technology and aesthetics in a unique way.

At the heart of the booth was an organically shaped wooden sculpture with a semi-transparent slatted structure. It divided the space into meeting rooms, a bar, and a passage connecting the areas for Audia and bruckhoff with those for Advanced Bionics and Sennheiser. The warm wood material and the transparency of the slats created an inviting environment that encouraged visitors to linger while visually tying the brands together.

With this design, we succeeded in harmonizing the diverse requirements of four leading brands into a cohesive and functional space – a booth that perfectly expressed the synergy of technology, aesthetics, and the passion for hearing.