Focus Entertainment - Immersive Worlds

At Gamescom Cologne 2023, Focus Entertainment showcased an impressive 133 m² island booth, distinguished by its structured layout and immersive design. The booth, styled in the dark tones of Focus Entertainment’s CI, reflected the creativity and storytelling excellence the publisher is known for.

The nearly fully enclosed design featured a single entrance at one corner, creating an air of exclusivity. Visitors were welcomed by a striking wall of live greenery adorned with a glowing Focus logo, an eye-catching feature that conveyed both professionalism and vitality.

The booth’s well-thought-out layout combined open and private spaces: a reception area, a gaming zone, a lounge corner, an open meeting space, four meeting rooms, and two storage rooms. With captivating visuals from Focus’s gaming universe and meticulous attention to detail, the stand delivered an engaging experience that impressed both industry professionals and gaming enthusiasts alike.